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crafting luxury with heart

Our story

our story

a young entrepreneur...

I’m Ayden Fowler, the life and light behind daVīTē. I started my journey in entrepreneurship when I was just two years old--painting and selling rocks to my neighbors. Though this was just the start, it wouldn't include the countless lemonade stands, side hustles, or projects I would injected myself into later in life.

By age three, I was already fitted in my cow-print apron and helping my grandparents’ business, Kreative Kraftwerks. They promised me my shot at running my own business at the age of five, where I would begin my soap-making journey selling leather-scented footballs for the tub.

I was counting down the days until my birthday; the day I turned five, I began my subsidy, Farm Kids Soap. Knowing absolutely nothing about how to run a business, I knew this was my calling. I even sketched surprisingly detailed blue prints for my future soap empire (a soap factory). But the experience and knowledge I gained as a five-year-old entrepreneur is what allowed me to own today, what we know, as daVīTē.

daVīTē, the fragrance brand you see today, started with an accidental meeting. While delivering products to a local retailer, I had an encounter that would change the course of my journey. Little did I know that this meeting would lead to the creation of a brand dedicated to crafting bath, body, and fragrance products. As a young entrepreneur, I understood the unique challenges that came with my age, often needing to go five steps ahead of those older than me to gain the respect and credibility I deserved. But those challenges only strengthened my resolve and passion for entrepreneurship.

Now, at nineteen, I am a sophomore at the University of Wisconsin-Madison studying Entrepreneurship and Management; I am also the proud Founder & Chief Aromatic Compounder at daVīTē, a company focusing on bringing natural and luscious products directly to your door, allowing everyone the opportunity to live life with luxury.

daVīTē's Commitment and Values

We Promise You Will Not Find....

  • Colorants
  • Mica
  • Mineral Pigments
  • Parabens
  • Sulfates
  • Animal Products

To show how much we care about our fragrance cleanliness, we made a list of all of the things that DIDN'T make it into each product. These are ingredients often found in cosmetics and fragrances that we make a point to leave out.