our story

a young entrepreneur...

I’m Ayden Fowler, the life and light behind daVīTē. I started my journey in entrepreneurship when I was just two years old--painting and selling rocks to my neighbors. Though this was just the start, it wouldn't include the countless lemonade stands, side hustles, or projects I would injected myself into later in life.

By age three, I was already fitted in my cow-print apron and helping my grandparents’ business, Kreative Kraftwerks. They promised me my shot at running my own business at the age of five, where I would begin my soap-making journey selling leather-scented footballs for the tub.

I was counting down the days until my birthday; the day I turned five, I began my subsidy, Farm Kids Soap. Knowing absolutely nothing about how to run a business, I knew this was my calling. I even sketched surprisingly detailed blue prints for my future soap empire (a soap factory). But the experience and knowledge I gained as a five-year-old entrepreneur is what allowed me to own today, what we know, as daVīTē.

daVīTē, the fragrance brand you see today, started with an accidental meeting. While delivering products to a local retailer, I had an encounter that would change the course of my journey. Little did I know that this meeting would lead to the creation of a brand dedicated to crafting bath, body, and fragrance products. As a young entrepreneur, I understood the unique challenges that came with my age, often needing to go five steps ahead of those older than me to gain the respect and credibility I deserved. But those challenges only strengthened my resolve and passion for entrepreneurship.

Now, at nineteen, I am a sophomore at the University of Wisconsin-Madison studying Entrepreneurship and Management; I am also the proud Founder & Chief Aromatic Compounder at daVīTē, a company focusing on bringing natural and luscious products directly to your door, allowing everyone the opportunity to live life with luxury.